The social media manager is part of a team that curates, monitors, and manages client’s main social media channels. The social media manager uses data analytics and other forms of feedback to adapt social media content. In their daily work, this individual will partner with the content, media relations, and web services teams.
Description
- Responsible for the daily curation, creation, and posting of content for the main institutional social media channels
- Plans the social media editorial calendar, aligning it with the office’s main editorial calendar
- Reviews and prioritizes story recommendations that are suitable for sharing on social media
- Maintains client’s digital spaces (Facebook groups, social media hubs, Slack group, etc.), responding to comments and questions as appropriate
- Utilizes client’s social listening tools to identify opportunities and threats in the digital space, coordinating with the content and media relations teams
- Creates and produces high-quality visual content—such as Reels, Instagram stories and photos—to be used on social channels to support the strategic messaging and goals of the institution
- Develops and facilitate graphics, photos, and short-form video content production, both independently and in collaboration with the social media producer, media production group, and photographer
- Revisits and repurposes content creatively for multiple platforms
- Staffs institutional events as required, with occasional evening and weekend obligations
Required Qualifications – Skills, Knowledge and Abilities
- Minimum of 1+ years of relevant social media experience, including monitoring social platforms (appropriate internship experience may count)
- Proven experience in analyzing and understanding digital behaviors
- Excellent organizational skills
- Strong knowledge of web and social media platforms, experience with social media management tools, media monitoring services and other tools utilized by Dartmouth; mastery of social media best practices
- Strong storytelling and writing skills; an ability to create engaging content for social media platforms, in coordination with other channels and publications
If you believe you are a good fit for our organization please email resume to Jobs@chrisalexanderstudio.com